Moving forward and leaving behind everything that holds us back has been at the core of human nature since the dawn of civilisation. From the beginning, the pack would abandon the weak link, leaving it behind to be devoured by predators while the rest pressed on.

BK’ partnered with AKQA Coala.Lab to create a visually stunning short film, Diamantes, Lágrimas e Rostos para Esquecer. Filmed in Ethiopia, the film complements BK’s new album of the same name and explores themes of letting go of what keeps you from moving forward. A powerful metaphor about detachment, survival and transformation that crosses borders. The campaign propelled the album to over ten million plays, the 8th largest debut on Spotify Brazil and the number one spot on Apple Music. BK’ reached number two as the most listened to artist in Brazil and the Top 150 globally, with all album tracks charting in Brazil and 16 landing in Spotify’s Top 200. The project also secured placements in Deezer’s Top 100 and YouTube Music’s Top 30.