The gaming world keeps growing and creating new idols. Some of them have millions of followers and, of course, use a language that often only young people understand. 

Fans donate to their favorite gamers so that tey can continue to play and entertain. so, why not donate to a cause that will affect everyone in the future? the preservation of the planet.

Perfect. That was exactly what Greenpeace needed to talk to an audience that was so difficult to reach. After all, they need to know what world they’re going to inherit.

Streamers are real idols. and when an idol talks, their fans listen. Greenpeace infiltrated the hard-to-reach young audience by turning gamers into endangered animals.