(10) Desert Laundry · LG (17) The washing machine that uses almost no water to clean clothes.
A washing machine that saves so much water that it manages to wash clothes in the driest place in the world - the Atacama Desert.
By only using water extracted from the cactuses, an experiment was carried out to draw attention to the reduction of global water consumption and to show the saving benefits of the washing machine, which works with up to 42% less water than a regular one.
A washing machine that worked using only a small amount of water from a desert, to raise awareness about water consumption on World Water Day. Elected the most relevant initiative in the International Water Day in 2017.
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My role: concept / art direction