People know that the environment is being degraded. But they don't know what's going on exactly. Mainly because nowadays, when we're bombarded by so much information, we don't know what to trust. To raise awareness among people about the impacts on the environment, Greenpeace used something proprietary: its own logo.

The logo changed every time a fact impacted the environment. An online monitoring system was developed. It checked 14 of the main news websites.