(13) Vegetable Insecticide (16) Casa Organica ☠ The insecticide made from substances found in non-organic fruits and vegetables.
An initiative to raise awareness about the alarming situation of pesticides consumed by the Brazilian population.
Brazil consumes 20 percent of all pesticides worldwide. The population ingests around 5 liters of poison each year because of the amount of pesticides found on vegetables and fruits in regular supermarkets.
And this consumption has increased significantly in recent years, which can cause serious diseases in human beings.
So, an insecticide made of fruits and vegetables was created to draw attention to the alarming situation of pesticide use in Brazil.
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My role: concept / art direction / design