From the fire in the streets to the players' kit. The campaign brings to the pitch the visceral energy the fans created in the streets of Belo Horizonte.

"The Flame that Moves the Crowd" campaign first came to life in a unique way in the middle of the Rua de Fogo, with the jersey unveiled by tattoo artist Thiago Scap and supporter Lucas Gusmão, followed by rapper Djonga among the fans.