Vasco’s roots are deeply connected to the sea and the history of navigation. The club was founded by a group of rowers inspired by the 400th anniversary of Vasco da Gama’s voyage to India. The “Born from the Wind” campaign explores the relationship between movement and energy to tell a story that connects the tradition of Clube with the strength of its supporters.

Inspired by the metaphor of a sail, which only fulfills its purpose when driven by the wind, the campaign celebrates the voice of the crowd that pushes Vasco forward, especially in the moments that demand the most courage.